Generic or Name Brand? Story Pitch.

Ashley wrote this note to the producers of our favorite source of listening entertainment on our bikes, This American Life. If you haven’t checked out the show – do it.

Hi all –

I’m a fairly new listener to TAL, but I thoroughly enjoy the show

I was eating cereal this morning when a question entered my thoughts:

What is the difference between name-brand and off brand? How can they afford to produce the same product (more or less) at a reduced price? Is there a reduction in quality? What are the economics behind that?

I’d love to hear a show talking about this. As a young couple we frequently buy both types of product — it seems like that is a part of this American life, at least for us.

Thanks and all the best,

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